How Relayly stacks up

An honest read on where each ESP shines and where it hurts. Picked the four products customers ask us about most: SendGrid, Resend, Postmark, Mailgun. Where we think a competitor is genuinely better at something — we say so.

The summary table

Pricing is for ~50,000 sends/month, the volume where most SaaS apps land. All values from each vendor's public pricing page as of 2026-05.

Relayly SendGrid Resend Postmark Mailgun
~50k sends / mo $25 $19.95Essentials 50k $20Pro tier $1510k tier; 50k = $50 $35Foundation 50k
EU data residency YesEU + CA, choose per send EU subprocessorNo region pinning No No YesEU region
Dedicated IP included on entry tier Warming dedicated IP from Pro $25 $80/mo add-on $30/mo add-on $50/mo add-on $59/mo add-on
Per-domain DKIM keys Always per-account Yes Yes Yes Yes
SMTP + REST Both, identical metadata Both Both Both Both
HMAC-signed webhooks Yes (X-Relayly-Signature) Yes Yes Yes Yes
Marketing tier (lists, segments, automations) Yes Yes (extra cost) Audiences only No No
RFC 8058 one-click unsubscribe Yes, on every send Yes Yes Yes Yes
Free tier 3,000/mo 100/day forever 3,000/mo 100/mo 5-day trial
Open + click tracking on a separate domain Yes (t.relayly.io, optional) Same domain by default Yes (custom domain) Yes (custom domain) Same domain by default
Provider-aware routing Yes — IP × domain × provider Pool tagging only No public docs Transactional / broadcast split Pool tagging only
SOC 2 Type II In progress (Q3 2026) Yes Yes Yes Yes
HIPAA BAA Enterprise on request Yes (Pro+) No Yes (Pro+) Yes (Foundation+)
SSO (SAML / OIDC) Enterprise tier Pro+ Pro Pro+ Scale
Sub-account API (resold or multi-customer) Scale tier and up Twilio account hierarchy No Servers concept Subaccount API

The honest take, ESP by ESP

vs SendGrid

The incumbent. Owns the largest installed base, sometimes for reasons that aren't pretty.

Where SendGrid wins

  • Twilio integration if you already live in their account hierarchy.
  • Compliance certifications older than most of your team.
  • Massive battle-tested API surface — every framework has a SendGrid adapter.

Where Relayly wins

  • Dedicated IP included on the $25 Pro tier; SendGrid charges $80/mo extra.
  • Per-region pinning (EU vs CA) on every send. SendGrid forces a single region per account.
  • Reputation data exposed in the dashboard — IP × domain × provider, not just account-wide.
  • No "credits" pricing math — flat monthly tiers.

Switch playbook

  • Verify your sending domain in Relayly (DNS records overlap with SendGrid's; some can be reused).
  • Run dual-send for a week, comparing inbox placement at Gmail / O365 / Yahoo per send.
  • Flip your SENDGRID_API_KEY to RELAYLY_API_KEY; the SDK shapes are nearly identical.

vs Resend

The fastest-rising challenger. Loved for the quickstart, criticized once volume picks up.

Where Resend wins

  • Beautiful onboarding UI. The bar.
  • React Email integration if your stack is Next.js-shaped.
  • Active changelog culture and Twitter presence.

Where Relayly wins

  • EU data residency and per-region pinning. Resend has no EU region today.
  • Marketing tier — lists, segments, automations, signup forms. Resend has Audiences but no automations or visual flows.
  • SMTP relay on port 587. Resend is REST + React only.
  • Live deliverability brain — actionable IP × provider data, not just send counts.

Switch playbook

  • Resend's API shape is similar enough that a sed across your codebase often suffices.
  • React Email components keep working — they render to HTML which Relayly accepts directly.

vs Postmark

The deliverability snob. Justifiably proud of inbox-rates, opinionated about scope.

Where Postmark wins

  • Razor-sharp focus on transactional. Decade of industry trust.
  • Their "broadcast vs transactional" split is well-engineered.
  • Excellent template editor.

Where Relayly wins

  • Marketing tier in-product — Postmark intentionally has no automations or segments.
  • Multi-region (EU + CA) — Postmark is single-region.
  • Cheaper at moderate volume — Postmark's 50k tier is $50, ours is $25.
  • Provider-aware routing exposes the same craft Postmark hides.

Where Postmark might be the better answer

  • Pure-transactional shop, no plans for marketing email, willing to pay 2x for a slightly better inbox rate at Gmail.

vs Mailgun

The infrastructure veteran. Powerful, with all the rough edges that implies.

Where Mailgun wins

  • Inbound mail routes are excellent.
  • Validations API has been a workhorse for years.
  • Foundation tier supports HIPAA BAA at lower spend than competitors.

Where Relayly wins

  • Dashboard. Mailgun's UI is showing its age; ours is a modern SPA.
  • Per-IP × provider reputation is surfaced clearly. Mailgun gives you logs and asks you to figure it out.
  • Real free tier (3,000/mo). Mailgun is 5-day trial only.
  • RFC 8058 one-click unsubscribe baked in (Gmail/Yahoo bulk-sender requirement) — Mailgun requires manual configuration.

What we're not

Honesty about scope. Relayly is great at email infrastructure + marketing automation. We are not (yet) a:

If you want any of those, we'll happily say so on the sales call we don't try to make you take.

Run a side-by-side, on us

Sign up free, point your existing send loop at Relayly for a week, compare inbox rates. We'll spot you 10,000 sends.

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