Use cases › Ecommerce — marketing automation
Marketing email for ecommerce

The lifecycle automations that pay back the platform.

Predicate-based segments, drag-drop designer, RFC 8058 one-click unsub on every send. Built for teams who care about open rates and unsubscribes equally.

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3.2x
Median ROI vs Mailchimp
99.4%
Median Gmail inbox rate
<5min
Klaviyo migration time / 100k profiles
0
Per-seat charges, ever

The parts that matter

Predicate-based segments, no condition cap

Mailchimp tops out at 5 conditions per segment. Our DSL supports arbitrary nesting. Segments evaluate live against your contact base — campaigns hit the live count, not a frozen snapshot.

Drag-and-drop visual designer (MJML)

What you preview is what every Outlook installation sees. Block-based editor, MJML under the hood, exports as email-safe HTML at send time.

Send-time optimisation per recipient

We learn each recipient's best engagement window over the first 3 sends. The histogram tightens; open rates climb.

A/B variant runner with statistical winner

Run subject-line tests. We pick the winner once the confidence interval beats a threshold you set.

RFC 8058 one-click unsub on every send

Gmail and Yahoo's bulk-sender requirements (5,000+ emails/day) demand it. We default it on; competitors charge extra to enable it.

Per-(IP × domain) reputation tracking

If your Black Friday blast tanks Gmail's view of one IP, we see it before you do — and route subsequent sends around it for 24h.

Code shape

Trigger an abandoned-cart flow.

Trigger an abandoned-cart flow
await relayly.events.create({
  email:    customer.email,
  metric:   "Cart Abandoned",
  properties: {
    cart_id:    cart.id,
    cart_value: cart.totalCents / 100,
    items:      cart.items.map(i => i.title),
  },
});

// Your "Abandoned Cart" flow in the dashboard:
//  Wait 30 min → Send "still thinking?" email
//  Branch on opened? → Yes: send 24h-later "10% off"
//                    → No:  send 48h-later "we miss you"

Why us specifically

The honest answers to "but why not just X?".

Why not Klaviyo?

Klaviyo bills by active profile — your cleaning effort doesn't reduce the bill. We bill by send volume only. At 200k profiles + 1M sends/mo: Klaviyo $720, Relayly $130. The migration script keeps your segments and templates intact.

Why not Mailchimp?

Mailchimp's audience-based pricing punishes growth. Their segment builder maxes at 5 conditions. Our predicate DSL has no such cap, and migration carries Customer Journeys → Flows automatically.

What about deliverability after migration?

You can't move sender reputation between providers. Use our 14-day warmup curve in parallel — most teams see equivalent inbox rates by day 7. Run dual-send for a week and compare; if Relayly isn't equal-or-better, we'll spot you 10,000 more verification sends.

Try it on the path you actually have

Free tier covers most pilot traffic. 5 minutes from signup to first email.

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