Acceptable Use Policy (AUP)
1. Forbidden content
You may NOT use Relayly to send any of the following without prior written approval:
- Cold outreach / unsolicited B2B sales — even with a CAN-SPAM unsubscribe.
- Lists you do not own or did not collect with explicit consent (no scraped, purchased, or appended lists).
- Phishing, social engineering, account credential theft.
- Malware, exploit kits, or links to such.
- MLM / pyramid / get-rich-quick schemes.
- Gambling without proof of licence in the recipient's jurisdiction.
- Adult content (separate signup process required).
- Crypto pump-and-dump, ICO promotion, NFT spam.
- Illegal pharmacy, controlled-substance promotion.
- Content that violates any applicable law (CAN-SPAM, CASL, GDPR, PECR).
2. Required practices
- Maintain double opt-in or clear single opt-in evidence (date, IP, source URL) for every recipient.
- Honour unsubscribe requests within 24 hours; we auto-suppress on List-Unsubscribe-Post events.
- Authenticate from-domains with SPF + DKIM + DMARC
p=quarantineminimum. - Keep your hard-bounce rate < 5% and complaint rate < 0.1%.
3. Enforcement
Reports of violations are handled by abuse@relayly.io within 24 hours. Sanctions, in escalating order:
- Warning + cooling-off (sending paused 24h).
- Quota reduction.
- Account suspension.
- Permanent termination + IP-pool block.
4. Reporting abuse
To report a Relayly customer sending you abusive email, forward the message with full headers to abuse@relayly.io or use the form at relayly.io/report-abuse.